ABOUT ME

Alyson Reid is from Middleburg Heights, Ohio, and hopes to find a career either in Cleveland or another arts hub in the United States. Alyson grew up surrounded by the arts and would love to use her artistic point of view and creativity to bring a new perspective to marketing for arts organizations.

Alyson recently graduated from Baldwin Wallace University, where she graduated Cum Laude with her Bachelor of Arts. Alyson studied Digital Marketing and minored in Arts Management and Entrepreneurship. While she attended BW, she worked for the Digital Marketing Center, interned for numerous nonprofit organizations in the Cleveland area, and served as the Director of Marketing & PR for the Arts Management Association for two years.

Alyson has used her college career as an opportunity to network and learn with the arts professionals within the industry. She cannot wait to adapt her learnings to her future career. She hopes to find a career incorporating her marketing knowledge with her artistic point of view and love for the performing arts.

Arts Management Association

Alyson is the elected Director of Marketing & Public Relations for the Arts Management Association and has served in the role for two years; through this position, she has managed the following responsibilities:

  • Coordinated impactful and engaging social media content for Instagram, Facebook, and LinkedIn.

  • Designed branding and promotional materials for all AMA events and promoted events, fundraisers, and opportunities.

  • Helped in the planning and organization of several AMA events, including our largest fundraiser of the year, the AMA Auction. This year, the auction raised over $2,000.

  • Organized and conducted all email marketing and communication to the organization and faculty.

  • Facilitated all merchandise decisions, including design, ordering, selling, and tracking inventory.

(May 2022-Present)

Other Experiences

  • Auditing the current social media and website content and strategizing a plan to improve registrations and increase engagement on socials.

    Establish a consistent content calendar and design course content with a more professional, branded look.

    (December 2023-Present)

  • Designed original graphics and marketing materials for the production.

    Assisted supervisor in daily marketing duties and coordinated with fellow interns on elements of the marketing plan.

    Communicated amongst Beck Center faculty, BW's creative team, stage managers, and actors throughout the entire process of the show.

    (November 2022- March 2023)

  • Creating custom social media content for AIR: Childcare Training Solutions to showcase their courses as well as available resources for teachers.

    Strategizing a content calendar based on the insights and data offered by the platforms.

    Responsible for Facebook and Instagram account relations and optimizing the user experience on either of these platforms.

    (January 2023-August 2023)

  • Created content for four social media accounts across two platforms in the form of graphics, a trailer, and two video series.

    Wrote and published the official press release for the university.

    Communicated amongst faculty, creative team, stage managers, and actors throughout the entire process of the show.

    (August 2021- December 2021)

  • Creating engaging designs to promote community events and fundraisers put on by the Grindstone PTA.

    Designed and organized an overall theme for the school year and kickoff events, including t-shirts, signage, posters, and decorations for the school.

    (June 2023-Present)

Certifications

Google Analytics

I used this certification to measure the performance of a website I created for a digital marketing class. I studied the insights and determined how I could better optimize the site.

Hubspot Email Marketing

As the director of marketing for an on-campus organization, I send a lot of e-blasts to students. Informing the organization about meetings, opportunities, and events are all a part of my job. I utilize this certification by implementing strategies to make the e-blasts more engaging; this promotes the click rate, and conversion rate and manages subscriptions.

Hubspot Social Media Marketing

I utilized this certification in all of my internship experiences; building reach and boosting engagement was a vital part of managing social media accounts and creating meaningful content.

Hubspot Content Marketing

This certification was extremely useful for my experiences in ticket sales. I need to know what part of the buyer’s journey the audience is at and adjust my content accordingly.

Hubspot Content Marketing

This certification was extremely useful for my experiences in ticket sales. I need to know what part of the buyer’s journey the audience is at and adjust my content accordingly.

Hubspot Content Marketing

This certification was extremely useful for my experiences in ticket sales. I need to know what part of the buyer’s journey the audience is at and adjust my content accordingly.

My Future

Alyson has used her college career as an opportunity to network and learn with the arts professionals within the industry and cannot wait to adapt her learnings to her future career. She hopes to find a career incorporating her marketing knowledge with her artistic point of view and love for the performing arts.

Her ideal job is working on social media marketing for a professional musical theatre marketing agency. She would love to work with social media, email marketing, and advertisement in the performing arts industry, as well as graphic design and web development, two skills in which she has taken a special interest in the past few years.