Helpful Social Media Tools to Make Marketing Easy
Creating unique and fresh content for a social media account can be really difficult and time-consuming. It may take you hours to plan, execute and edit a single post but there are tools available to you that can cut this time in half. Enhancing your content to reach the right people can be easily done with these tools. For performing arts organizations it can take awhile to curate a social media account filled with effective and unique content. Check out this list of six social media tools that can make social media marketing easy for any business.
Canva
Whether you want to create a logo, an Instagram post, or a story, Canva has the perfect template for you. Canva is an easy-to-use, content-creating app and website that allows you to edit photos, graphic design, or curate posts. It is a tool that any social media coordinator should have in their arsenal. The app is free, but there is a premium version available that unlocks more editing features, fonts, and many more templates. Create on Canva here.
Meta Business Suite
Meta Business Suite has many functions but to summarize them all, business suite allows you to manage your interactions on Facebook and Instagram. From the content planner to the notifications hub, everything is simple to use. You can schedule posts and stories ahead of time on either platform as well as track your ads and view your insights. This tool is valuable to any social media coordinator. Check it out here.
best-hashtags.com
When posting on social media, hashtags can help you reach the right people. Hashtags can also drive traffic to your content. Finding the right hashtag can be very difficult because you don't want it to be too broad; the Best Hashtags can help you find the perfect hashtag for your posts. Try to use 2-3 hashtags per post so that you reach a few different segments of people. Their algorithm calculates the best hashtags based on historical data and uses that perfect hashtag to get your posts more likes and views. Try it out here.
iMovie
Video is the most effective medium on social media as most platforms are pivoting their algorithms to push video content to the forefront; Instagram is the primary example of this with their reels. iMovie is an extremely user-friendly program for video editing and is accessible to anyone with Apple devices. Check it out here.
Grammarly
When writing content, grammar and proofreading must be something you take the time to review before submitting anything for approval, let alone posting. Grammarly is a free downloadable program that checks your spelling, grammar, and writing style on anything you write up. Grammarly notes your errors as you type them and quickly gives you suggested remedies for your writing. This tool is extremely helpful so that your brand doesn't come off as sloppy or last minute. Download Grammarly here.
Excel
Excel is the best tool for running social media content because it provides the perfect vessel for a content calendar. Content calendars allow you to stay on track with the content you are putting out, especially if you use more than one platform. The importance of staying organized and having your content information, captions, and times planned out ahead of time makes the entire operation entirely simple and easier to navigate. There are many downloadable templates for this reason. Check out templates here.
